You may have been intrigued to know what the new Kellogg’s Mini Max cereal is like – well the long and the short of it is that it is a box of mini sized Shredded Wheat parcels dusted with fine sugar.
Where Mini Max differs from other small wholegrain parcel cereals, such as Kellogg’s ‘Frosted’ and Kellogg’s ‘Raisin’ wheat, is mainly that the size has been shrunk down again from that of these two familiar bite sized versions.
Undoubtedly, the company have been fully aware of its target audience when coming up with this invention. Mini Max is designed with younger aged children in mind. Served with warm or cold milk, these minis soak up milk so the texture is nice and soft. The idea is that the combination of ingredients allows the feeling of being fuller for longer, and, therefore, makes a good start to a day, nutritionally.
The addition of the fine sugar topping takes away the need to add extra sugar. The balance of sweetness is ‘just right’.
The design and marketing team have been very astute because Mini Max definitely has the quality we expect from this firmly established brand, and so, of course, older children and adults will really like this too. And it is also reassuring to learn that the grain used to make Mini Max is grown by UK farmers.
Across the breakfast range Kellogg’s cereals are usually low in saturated fat, high in fibre, with added vitamins. Mini Max is no exception as it contains 86% shredded Wholewheat. This original flavour is low in salt too. The sugar content falls just below the recommended daily level of a 40g serving. And each 40g serving has 148 calories. Note: that many cereals base their Guided Daily Allowance (GDAs) on a 30g serve. 40g is a more satisfactory sized serving for most.
Priced at £2.69 per 560g box. For more information visit www.kelloggs.co.uk
NB: Also available in chocolate flavour.