At TSS we are in the early throes of registering and developing our own food business and while undertaking the researching of the industry in today’s terms, one name keeps on ‘cropping up’ (excuse the pun) and that is Muddy Boots!
Muddy Boots are makers and sellers (wholesale) of upmarket meatloaf and beef burger products. Founders, wife and husband, Miranda and Roland Ballard, produce safe, honest food and they communicate and operate their business enterprisingly well, and with clarity. They happen to be extremely nice with it, so we like that! We have enjoyed collaborating and testing the meatloaf:
Handmade Oven Meatloaf 400g (Serves 2-3) RRP £3.99
British Pork and Aberdeen Angus Beef– (fully traceable) Onion, garlic, breadcrumbs, tomato puree, wholegrain mustard and mustard seeds/mustard flour, white wine vinegar and spirit vinegar, spices, parsley, salt, pepper.
Allergy Advice: contains gluten, wheat and mustard. Nut free recipe but cannot guarantee there aren’t traces.
Note: Our sample was frozen and was delivered by special courier in a poly box with freeze packs.
Vacuum sealed and packed in eye catching, milk carton shaped boxes. The presentation and the information conveyed on the packaging itself, and on the website at www.muddybootsfoods.co.uk juxtaposes with en trend and high based principles surrounding the farming, sourcing, and the selling of quality British food. The message is all about being natural, handmade and homely.
It is a main meal addition of such simplicity, basically just remove all packaging and place on a baking tray. A metal skewer is included, and, arguably, this allows evenness of cooking, whether it does or not we cannot say and was deemed to do no more than a large kitchen spatula would for turning and serving. Nevertheless, we like the novelty of its inclusion anyway. Cooking instructions are straightforward; once defrosted we baked in the oven, medium heat, for around 45 mins.
Our meat loaf was the main player of a filling and enjoyable meal, served alongside a mash of sweet potato/swede, and lemony peas. It had a nice meat n’ onion flavour, that was not bland as there is ‘heat’ from the mustard and spice content. Important to thoroughly cook to tenderize the meats and it was fatty on the baking tray, but no more than you would expect from slow cooking meat this way. Saying that, it was not greasy once on the plate – succulent, not too dry.
Waitrose stores Nationwide (on date of publication of this communication piece the meatloaf is on offer) also at Ocado details here. Selling also at some Bugdens and Boots the Chemists stores, plus independent Delis and Farm Shops. Now being served in some pubs and restaurants – catering packs available.
Anyone interested in buying wholesale or being a stockist please make your enquiry.
Muddy Boots also sells Handmade Aberdeen Angus Beefburgers in packs of 2 (Quarter Pounders).
we also award @muddybootsfoods our January 'product of the month' for their fab meatloaf, as the Popcorn post sat on the New Year crossover
— TSS NEWS (@TSSComms) January 31, 2013