Ahead of the UK’s big wholesale gift and home interior trade event of the season the Spring Fair International, we are profiling one of its many exhibitors Clayre & Eef – a manufacturer and wholesaler of home decoration products, based within the Leudal municipal, south eastern Netherlands.
If ever there were a company that was a real family affair this is it. Two Dutch brothers took over the business bearing the family name ‘Van Cleef’ from their parents in 1994; back then it was just textile producing. The Van Cleef brothers, along with other relatives, friends and acquaintances worked to grow the wholesaling business into its present capacity of supplying, to trade, a whole range of home decorating items, fashion accessories, fancy goods and more. In 2005, the constriction of the two first names of the mens’ children (pictured right) was changed to the current corporate and brand name ‘Clayre & Eef’. How nice for the children – now grown up!
In the main office in Haelen, the Clayre & Eef artwork is hand-drawn and painted in what is arguably, the very best of surroundings; a countryside environment. This provides the artists with much stimulus for the nature inspired designs and romantic themes. Styles vary plentifully enough, so it is worth exploring the website fully or to spend time when visiting the exhibition stand to take a good look at the displays. Many of the designs are crisp and colourful, yet understated, staying true to the philosophy of the brand.
Textiles for: kitchen/dining, bedroom, bathroom, cushions, small furnishing items and decorative pieces around the home remain one of their main market areas.
The company also offers retailers/resellers a range of larger home interior fittings and furnishings including: soft and hard finished furniture; stands; mirrors; lamps and pendants; baskets; racks; gardening and door furnishings, as well as, clocks, frames; lanterns and candle holders. Also fashion, jewelry, home fragrance, pet items and giftware…the list goes on.
Put it all together and this privately held company produces over 20,000 products, selling directly to independent sellers through Cash and Carry stores in Venlo (near Haelen) and Brussels, through the website (you need to register) and through sales representatives or via major trade shows across Europe. A catalogue and price list is available on request, produced biannually. Purchase pricing and price to consumer is said to be ‘attractive’.
The company’s employee numbers run to almost 200 workers working in varying roles, from design and manufacture; purchasing, warehousing etc, through to marketing and customer service. Resellers of Clayre & Eef product items, across Europe, are sure to receive good support from one of the market leaders. Clayre & Eef can be found in the Home Sector Hall/Stand: 1H01 at the Spring Fair Event 2015 1-5 February at NEC Birmingham.