Asda and The Taste of London event 2015

Asda Extra Special Lodge
Asda Extra Special Lodge

The Taste of London is in full swing. Asda is the supermarket sponsor for the event and are ready to welcome visitors this weekend to its Extra Special Festive Lodge.

The UK’s first sweet and savoury edible Christmas house is the work of food artist, Miss Cakehead, and is big enough for a family to sit inside. The house sits at 3.5m tall and 2m x 2m wide has been constructed with all of Asda supermarket’s Christmas food and drink products, including 1,200 mince pies, 30 lobsters, 75kg Parmesan, 30kg maple smoked salmon and 3,000 sprouts.

As well, there is a garden patch created from cabbage and broccoli, and never before seen lobster flowers decorating the outside. There’s a sausage roll wreath hanging above the door, and clouds floating magically above created from award-winning Black Forest Alaskan Bombe desserts, there is also a Prosecco wishing well sitting in the middle of the installation.

Miss Cakehead is famous for creating stunts, experiences and campaigns solely out of food, and has worked with Asda’s Extra Special Christmas range to create her latest show-stopping edible design. She comments: “The Christmas House has been so much fun to build and really encapsulates everything that’s involved in making the festive season extra special. It’s the first time this has ever been done using savoury products as well as sweet, and I think visitors will be taken by surprise when they see things like a roof made out of smoked salmon and dill and garden flowers made out of lobsters. Not to mention all of the sprouts!”

Visitors this weekend will enjoy a jam-packed schedule from the supermarket, all of which will take place inside the Extra Special Festive Lodge.

Note: If you have been quick to view this as nothing but an ugly extravagance Asda assures that the company is committed to reducing wastage throughout its supply chain and has ensured that the edible Christmas House is made up entirely of test produce provided by suppliers as well as ingredients that are at sell-by date. Any food which is edible after the show will be donated to FareShare with whom Asda has a long-standing relationship.

Asda Extra Special Lodge
Asda Extra Special Lodge. Eve Williams PR executive pictured


to download and view a timelapse video of the Edible Christmas House being built click here


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