THE BRITISH HOME STORE (BHS.COM) is TSS Business of the Month for November 2016

this BHS Store in St Stephens Street, Norwich was one of the final 22 stores to close. Image Source: ITV News
this BHS Store in St Stephens Street, Norwich was one of the final 22 stores to close in the UK. Image Source: ITV News

The British Home Stores (BHS) chain enjoyed the penchant type following of the British public for decades, successfully selling factory-made goods across many departments: fashion and accessories, children’s clothing; lighting and textiles; home and garden; as well as toys, stationery and confectionery, until it fell into administration in April of 2016 under circumstances steeped in controversy. Subsequently, it failed to attract a buyer which resulted in the closure of all of its UK stores this summer (2016)

Al Mana Tower in Doha Image source: http://almana.com/box/al-mana-tower/
Al Mana Tower in Doha Image source: http://almana.com/box/al-mana-tower/

However, there is another thread to the BHS story happening right now. In recent months Qatar based corporate business the Al Mana Group has acquired the BHS Brand, the International franchise business, plus BHS.com for online retailing purposes

About Al Mana Group: has a diverse portfolio of businesses and represents many large and successful brands worldwide across the luxury goods, beauty; fashion; home interiors; watches and jewellery areas of retail. TSS can confirm that Al Mana has a new company called BHS International which is now operating BHS.com It is our understanding also, that the Al Mana Group has bought almost all of the international branches of BHS

left to right: David Anderson, managing director, Sarah and Dave West, head of creative, all remain from the former business. Image source - Retail Week
image source : Retail Week

So BHS is back in the UK! Now as an online retailer exclusively, with its website having been launched on 29 September 2016 and with a headquarters in London. Run by key people who had positions within the widely treasured and popular UK retailer before it went into administration. This includes David Anderson, Managing Director (left) Buying Director, Sara Bradley (middle) and Head of Creative, Dave West (right)

Admittedly, product lines have been reduced down in comparison to what went before. BHS lighting products for example have always been excellent, the company provided quality fitments and lighting accessories that were never going to break the bank. So lighting, along with home furnishings, remain the main focus for online selling because both these areas were responsible for the lion’s share of the online sales at the time the retail giant was still trading on UK’s high streets. Kitchen, dining, clothing ranges and festive seasonal selling has just been introduced since that September launch

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Amina Pendant Available from https://www.bhs.com

Our readers may be skeptical and arrive at the notion that there remains nothing the consumer can associate with the original BHS and what they liked about it. This would be a misconception, because in almost every case the company are using the exact same manufacturers and suppliers as they were before, and it is for that reason we award British Home Store as our latest Business of the Month

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